Two Wheeler Customer’s Purchasing Pattern Essay Sample free essay sample

The research on A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR PRIVATE LIMITED has been given to me as portion of the course of study in Two-Years Masters Degree in Business Administration. I have tried my best to show this information every bit clearly as possible utilizing basic footings that I hope will be comprehended by the widest spectrum of research workers. analysts and pupils for farther surveies. I have completed this survey under the able counsel and supervising of Mr. DR. MUTHU ; I will be failed in my responsibility if I do non admit the honored scholarly counsel. aid and cognition. I have received from them towards fruitful and timely completion of this work. Mere recognition may non deliver the debt I owe to my parents for their direct/indirect support during the full class of this undertaking. â€Å"GUIDANCE IS THE BEST IN THE WAY PROGRESS† . We will write a custom essay sample on Two Wheeler Customer’s Purchasing Pattern Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I besides thankful to my friend who helped me a batch in the completion of this undertaking.Abstraction The selling construct is consumer oriented and the accent is more on the consumer instead than on the merchandise. The kernel of modern selling prevarications in edifice of net income along with making meaningful value satisfaction for the costumiers. whose demands and desires have to be coordinated with the set of merchandises and production plans. Therefore. selling success an endeavor depends as its ability to make a community of satisfied consumers. All the concern activities should be carried out in ways which are directed towards the satisfaction of the consumer demands. Consumer Behaviour is affected by a host of variables runing from personal. professional demands. attitudes and values. personality features. societal economic and cultural background. age. gender. professional position to societal influences of assorted sorts exerted a household. friends. co-workers. and society as a whole. The combination of these factors help the consumer in determination doing farther Psychological factors that as single consumer demands. motives. perceptual experiences attitudes. the learning procedure personality features are the similarities. which operate across the different types of people and act upon their Behavior. There are four major factors which influences on the purchasing Behaviour of consumer. 1. Cultural factors2. Social factors3. Personal factors4. Psychological factorsSo a survey had been conducted on TWO WHEELER CUSTOMER’S PURCHASING PATTERN in the twin metropoliss i. e. Chennai metropolis with a sample of 100 consumers by choosing two Wheeler motor motorcycles i. e. Hero Honda motorcycles and informations had been collected through structured questionnaire. Marketing starts with the consumers and ends with the consumer. Satisfaction of the consumers becomes the most of import end of a concern endeavor. The attempt to guarantee consumer satisfaction lies in understanding the consumer. his likes disfavors. his outlooks and motive. An analysis of the consumer’s Behavior in footings of consumer ingestion forms. consumer penchants. consumer motive. consumer purchasing procedure and shopping Behavior is really much helpful to explicate a firm’s selling scheme. All the concern activities should be carried out in ways which are directed towards the satisfaction of the consumer demands. A consumer determination to buy a peculiar trade name of motor rhythm consumers result to complex interplay of a consumer variables the starting point for the company provides the determination procedure selling stimulation in form of trade name. publicity. monetary value and distribution scheme. The possible consumer along with other stimulations already exciting receives the selling stimulation in the environment. List OF TABLES ?What motivates you to purchase the hero motorcyclesHow you purchase bicycleWhom do you mention to buying motorcycleHow make you rate the quality of Hero BikeWhich company motorcycles client would wish to buyDo you get full value of money for the motorcycle you purchased? ?Why do you buy a motorcycleWhat is your shopping penchant for Hero motorcycle purchase? ?Who is determination shaper for buying in your householdWhich one you will preferred to purchase ( Brake ) How make you rate our serviceKindly give your traderAre you satisfied with the public presentation of their HONDA motorcycle? ?What are the factor impacting your purchase determinationHow are the piece of our motorcycle and service? List OF CHARTS ?What motivates you to purchase the hero motorcyclesHow you purchase bicycleWhom do you mention to buying motorcycleHow make you rate the quality of Hero BikeWhich company motorcycles client would wish to buyDo you get full value of money for the motorcycle you purchased? ?Why do you buy a motorcycleWhat is your shopping penchant for Hero motorcycle purchase? ?Who is determination shaper for buying in your householdWhich one you will preferred to purchase ( Brake ) How make you rate our serviceKindly give your traderAre you satisfied with the public presentation of their HONDA motorcycle? ?What are the factor impacting your purchase determinationHow are the pice of our motorcycle and service Introduction Consumer behavior refers to the mental and emotional procedure and the discernible behavior of consumers during seeking. buying and station ingestion of a merchandise or service. Consumer behavior involves survey of how people buy. what they buy. when they buy and why they buy. It blends the elements from psychological science. sociology. sociopsychology. anthropology and economic sciences. It besides tries to measure the influence on the consumer from groups such as household. friends. mention groups and society in general. Buyer behavior has two facets: the concluding purchase activity seeable to any perceiver and the elaborate or short determination procedure that may affect the interplay of a figure of complex variables non seeable to anyone. Major FACTORS INFLUENCING BUYING BEHAVIOUR: Consumer behavior is affected by a host of variables runing from personal. professional demands. attitudes and values. personality features. societal economic and cultural background. age. gender. professional position to societal influences of assorted sorts exerted a household. friends. co-workers. and society as a whole. The combination of these factors help the consumer in determination doing farther Psychological factors that as single consumer demands. motives. perceptual experiences attitudes. the learning procedure personality features are the similarities. which operate across the different types of people and act upon their behavior There are four major factors which influences on the purchasing Behaviour of consumer. 1. Cultural factors2. Social factors3. Personal factors4. Psychological factors 1. Cultural factors: Consumer behaviour cultural can be defined as the some sum of erudite Belief. values and imposts that serve to steer and direct the consumer behavior of all members of that society. Cultural is a learned through the undermentioned three ways: 1. Formal acquisition2. Informal acquisition3. Technical acquisition.Cultural is a most cardinal determiner person’s wants and Behaviour. the turning kid acquires a set of values. perceptual experiences. penchants and Behaviour. through his household and cardinal establishments. 2. Social factors:Consumer Behaviour is besides influenced by such societal factors as mention groups. household and societal functions and position. 3. Personal Factor: Buyer’s determinations are besides influenced by personal features. the buyers’ age. life rhythm phases. business. economic Circumstances. life style and personality and self-concept. 4. Psychological Factor: ‘Abraham Mallows’ demands can be ranked in order of importance from the low biological demands to the higher degrees of psychological demands. MASLOW’S hierarchy of human demands make us understand consumer motive. It is utile for the seller who can place what generic degree need this trade name is capable fulfilling and consequently place his trade name up with relevant selling inputs. Trade names such as nutrient and apparels are bought to carry through psychological demands Industry Profile: Historical Industry Development India is the 2nd largest maker and manufacturer of two-wheelers in the universe. It stands following merely to Japan and China in footings of the figure of two-wheelers produced and the domestic gross revenues severally. This differentiation was achieved due to assortment of grounds like restrictive policy followed by the Government of India towards the rider auto industry. lifting demand for personal conveyance. inefficiency in the public transit system etc. The Indian two-wheeler industry made a little beginning in the early 50s when Automobile Products of India ( API ) started fabricating scooters in the state. Until 1958. API and Enfield were the exclusive manufacturers. In 1948. Bajaj Auto began merchandising in imported Vespa scooters and three-wheelers. Finally. in 1960. it set up a store to fabricate them in proficient coaction with Piaggio of Italy. The understanding expired in 1971. In the initial phases. the scooter section was dominated by API ; it was subsequently overtaken by Bajaj Auto. Although assorted authorities and private endeavors entered the disturbance for scooters. the lone new participant that has lasted boulder clay today is LML. Under the regulated government. foreign companies were non allowed to run in India. It was a complete marketer market with the waiting period for acquiring a scooter from Bajaj Auto being every bit high as 12 old ages. The bikes section was no different. with merely three makers viz Enfield. Ideal Jawa and Escorts. While Enfield slug was a four-stroke motorcycle. Jawa and the Rajdoot were two-stroke motorcycles. The bike section was ab initio dominated by Enfield 350cc motorcycles and Bodyguards 175cc motorcycle. The two-wheeled market was opened to foreign competition in the mid-80s. And the so market leaders – Bodyguards and Enfield – were caught incognizant by the onslaught of the 100cc motorcycles of the four Indo-Japanese joint ventures. With the handiness of fuel efficient low power motorcycles. demand swelled. ensuing in Hero Honda – so the lone manufacturer of four shot motorcycles ( 100cc class ) . deriving a top slot. The first Nipponese bikes were introduced in the early 1880ss. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine bikes severally. These two participants ab initio started with assembly of CKD kits. and subsequently on progressed to autochthonal fabrication. In the 90s the major growing for bike section was brought in by Nipponese bikes. which grew at a rate of about 25 % CAGR in the last five old ages. The industry had a smooth drive in the fifties. 60s and 70s when the Government prohibited new entries and purely controlled capacity enlargement. The industry saw a sudden growing in the 80s. The industry witnessed a steady growing of 14 % taking to a peak volume of 1. 9mn vehicles in 1990. The entry of Kinetic Honda in eightiess with a vireo metric scooter helped in supplying easiness of usage to the scooter proprietors. This helped in bring oning childs and working adult females. towards purchasing scooters. who were before. inclined towards moped purchases. In the 90s. this tendency was reversed with the debut of scooterettes. In line with this. the scooter section has systematically lost its portion of the market portion in the two Wheeler market. The Legend of Hero Honda: What started out as a Joint Venture between Hero Group. the world’s largest bike makers and the Honda Motor Company of Japan. has today become the World’s individual largest two Wheeler Company. Coming into being on January 19. 1984. Hero Honda Motors Limited gave India nil less than a revolution on two-wheels made even more celebrated by the ‘fill it – shut it – bury it’ run. Driven by the trust of over 5 million clients. the HERO merchandise scope today commands a market portion of 48 % doing it a elephantine in the industry. Add to that technological excellence. an expansive trader web. and dependable after gross revenues service. and you have one of the most customer-friendly companies. This is proved by the company’s gross revenues over the old ages: 1985 to 1986 43. 000 units1989 to 1990 96. 200 units1998 to 1999 5. 30. 600 units1999 to 2000 7. 61. 210 units2000 to 2001 10. 29. 555 units2001 to 2002 14. 25. 195 units2002 to 2003 16. 77. 537 units2003 to 2004 1. 9 million units2004 to 2005 2. 3 million units2005 to 2006 2. 5 million units2006 to 2007 2. 8 million units2007 to 2008 3. 1 million units2008 to 2009 3. 4 million units2009 to 2010 3. 6 million units2010 to 2011 3. 9 million units Key Policies of Hero motors Environment Policy: ?Integrate environmental properties and cleaner production in all concern procedures and patterns with specific consideration to permutation of risky chemicals. where feasible and beef up the rejuvenation of supply concatenation. ?Continue merchandise inventions to better environmental compatibility. ?Comply with all applicable environmental statute law and besides commanding our Environmental discharges through the rules of â€Å"alara† ( every bit low as moderately Achievable ) . ?Institutionalize resource preservation. in peculiar. in the countries of oil. H2O. electrical energy. pigments and chemicals Quality Policy: ?Innovation in merchandises procedures and services.?Continuous betterment in entire quality direction systems. ?Teamwork and duty Safety Policy: ?Integrating safety and wellness affairs in all activities. ?Ensuring conformity with all applicable legislative demands. ?Empowering employees to guarantee safety in their several work topographic points. ?Promoting safety and wellness consciousness amongst employees. providers and contractors. ?Continuous betterments in safety public presentation through safeguards besides engagement and preparation of employees. Merchandises: ?Pleasure – Scooter with 102 two hundred air-cooled four-stroke engine. ?Karizma – Motorbike with 223 two hundred four-stroke air-cooled engine. ?Super Splendor – Motorcycle with 125 milliliters four-stroke air cooled engine ?Splendor + – Motorbike with 97 milliliters four stroke air cooled engine. ?Glamour – Motorbike with 125 milliliters ( 9 bhp ) â€Å"quantum core† engine ?Passion + – Motorbike with 97 milliliters four stroke air-cooled engine. ?CD Deluxe – Motorbike with 97 milliliters four-stroke air cooled engine. ?CD 100 SS – Motorbike with 97 two hundred four-stroke air-cooled engine. ?CD Dawn – Motorcycle with 97 two hundred four-stroke air-cooled engine. ?Achiever – Motorcycle with 149 two hundred four-stroke air-cooled engine. ?CBZ Xtreme – Motorcycle with 150 two hundred four-stroke air-cooled engine. DEALER PROFILE RELIANCE HERO MOTOR COMPANY PRIVATE LIMITED. RELIANCE MOTOR COMPANY was established in 1941. RELIANCE MOTOR COMPANY were the authorised traders of HERO MOTORS BOARD OF DIRECTORS:The first manager of the company are: ?M. Ct. M. CHIDAMBARAM CHETTIAR?S. T. Rm. CHIDAMBARAM CHETTIAR Aim: ? To transport on the concern of traders in importers. exporters. assembly programs. factors. builders. ?To draw brand accept. endorse. issue and negociate other instrument of every description ?To issue unsecured bond stock ?To trade in technology. electrical and all sorts of machinery and machine tools and domestic machinery and contraptions ?To get the whole or portion of the belongings or concern of any individual house or company possessed of belongings suited. ?Generally to buy taken on rental for the intent of exchange or otherwise and to take or give in exchange ?To distribute among the members in coinage or otherwise any belongings of the company Our Differentiation: One of the largest authorised traders for HERO MOTORS. Record gross revenues in the first twelvemonth of operation. Spouses in Advancement: We are the preferable spouses of HERO MOTORS automotives. chiefly due to our successful gross revenues record and quality. Our installations have remained unexcelled. as we strive mundane to break our ego. Commanding Presence: RELIANCE MOTOR COMPANY as a centralised air conditioned salesroom of HERO MOTOR automotives its sort in CHENNAI. spread gracefully and decorated elegantly over an impressive 9600 sq. foot at CHENNAI. Being equipped with amiable front office staff and expert professional technicians. Supply a perfect of quality Service and Reliability. Space Friendly: The insides are aimed at doing you experience wholly at easiness. In luxury. Because for us the client is king. one who deserves a imperial offering. The scene is disposed for times when you need to exchange into a relaxed province of head. Technology To Stay Ahead: We are equipped with the latest technological promotion in the industry. in order to give the best of services when it matters. Not merely to be portion of. But to construct the hereafter. is our slogan. Service With Commitment: Our dedicated squad of mechanical fortes offers adept intervention for your vehicle. We guarantee consistence in public presentation each clip. without fail. Attention To Detailss: We provide genius trim parts and accoutrements to guarantee exceeding public presentation. Every individual facet related to your vehicle is taken attention of at our premises. Covering Made Convenient:It is a portion of our committedness policy to give advantage to the client at every occasion. We offer aid of every sort at our premises itself. which makes it a one halt installation. Adept Guidance At Every Measure: Our gross revenues squad give uttermost precedence to your satisfaction. When you need assist to do the right pick. it is ensured that the consequence is beyond your outlooks. Therefore doing it a point that you get the best in both luxury and comfort ever. Promotional Activities: The promotional activities adopted by RELIANCE MOTOR COMPANY are 1. Test Driving2. Free Driving3. Hoarding4. Discounts5. Ad in Newspaper and magazines6. Gift Schemes7. Free Servicess8. Mileage Contentss Service Offered: ?Free medical examinations runs?Finance through bank?Demonstration for new merchandises?Acceptance of guarantee claims Working Time In RELIANCE MOTOR COMPANY: Working hours in trust motor private limited are 12 hours per twenty-four hours get downing from 9:30 am to 9:30pm with one hr interruption for tiffin and 15 proceedingss for flushing tea and java. OBJECTIVES OF THE STUDY Primary aim †¢To survey on buying behavior form in two Wheeler motors Secondary Aim†¢To study the Behavioral factors of consumers in motor motorcycles. †¢ To analyse the impact of Behavioral factors of consumers on taking peculiar trade name of motor motorcycle. †¢To suggest assorted factors to better gross revenues. †¢To study the consumers’ sentiment of their motor motorcycles sing its Features like visual aspect. milage. monetary value etc. . †¢To know the consumer penchants and picks. †¢To know the potency of the market and spread out into new markets and concern Need FOR THE STUDY Respondent’s Profile ?Number of members in household?Monthly Household Income General Information ?Various consumer owned by respondent.?No. of MOTOR motorcycles owned ( Nominal Scale A ; multi-choice ) ?From where they acquire information about motor motorcycles ( multioptional ) ?How much respondents are satisfied by merchandise ( multioptional ) Scope OF THE STUDYThis Report will assist to understand the consumer Behaviour towards buying a new Two wheeler’s. It besides opens the assorted factor which can impact the Purchase determination. This Report provides a frame of head of people. what are the exclusions of consumer and up to how much degree these outlook met. This Report will be helpful for Retailers and Companies so that they can understand the consumer Behaviour and can fulfill the consumer on more better mode. To cognize whether they recommend to other or non LIMITATIONS OF THE STUDY: ?Taking the market conditions into consideration the study. which includes a sample of 100. was a several one. ?Due to the restriction of span of clip and limited resources study was conducted for a period of 4 hebdomads. ?The geographic part covered for the study was limited to the boundaries of the Chennai metropolis. ?Since the study was conducted at the residential vicinities and the individual who owns hero Vehicle. ?Improper response from clients and purchasers. but it was minimum REVIEW LITERATURE: As I would happen any Project Report on the subject TWO WHEELER CUSTOMER’S PURCHASING PATTERN. So. I consult Indian Journal of Marketing of last twelvemonth for latest information. Subjects of assorted writer are as follows: ?â€Å"Consumer Behaviour A ; Marketing† by Swasti Soni ?â€Å"Brand penchant of Talcum Powder† by Dr. G. S. Ganesan ?â€Å"Buyer Behaviour of Home Appliances† byDr. G. SudarsanaReddy A ; Mr. Rajarashmi ?â€Å"Knowing the Customer† by Dr. Deepak Raj Gupta. ?â€Å"CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES† may 2010 ?â€Å"CONSUMER BEHAVIOUR TOWARDS SHAMPOO MARKET† JUNE 2011 ?â€Å"CUSTOMER BUYING BEHAVIOUR A ; CUSTOMER SATISFACTION TOWARDS MAHINDRA XYLO† DEC 2009 ?â€Å"CONSUMER PURCHASING BEHAVIOUR AND BRAND PROMOTION† MAY 2008 RESEARCH METHODOLOGY: RESEARCH METHOD Two wide research methodological analysiss can be used to reply any research inquiry. They are – Experimental research or Non experimental research. In experimental research there is control over the immaterial variable and use of at least one variable research worker. In Non experimental research. there is no intercession beyond that needed for the intent of measuring. The survey uses Non experimental research method. RESEARCH DESIGN: A research design is a statement or specification of the methods and processs used for geting the information needed for the solution of some specific jobs. It provides a scientific frame work for carry oning a research. Although research design may be classified by many standards. the most utile one concerns the major intent of the probe. On the footing. research design can be classified into three categories – Exploratory. Descriptive and Casual. If no formal design or structural questionnaires are used. explorative design is used. If a individual is familiar with the job environment. or is carry oning the research for some specific purpose utilizing structural questionnaire to garner information. the research design is descriptive. Casual research design is used to set up cause and consequence relationship. For descriptive surveies and besides insouciant surveies. informations analysis and undertaking end product are critical facets of research planning. This survey uses de scriptive design.