Domestic Violence Against Women in Saudi Arabia - Free Essay Example

Sample details Pages: 6 Words: 1894 Downloads: 1 Date added: 2019/04/16 Category Society Essay Level High school Tags: Domestic Violence Essay Did you like this example? Viewing women in relationships worldwide, approximately one in three women, or 35 percent, have encountered sexual and/or physical partner brutality (World Health Organization, et al., 2013). In the case of Saudi Arabia, domestic violence towards women has increased over the years. In a case study focusing on domestic violence, 758 Saudi women were questioned and resulted in 32 percent were physically abused and 68 percent were not abused (Prevalence and Risk Factors for Abuse amongst Saudi Females, KSA, et al., 2017). However, multiple factors are taken into account when recording this data, for example, both genders education, employment status, age, marital status, narcotic intake, and so on. Domestic violence against women stems from religious and cultural teachings and is further enhanced by socio-cultural, economic, and political factors. Don’t waste time! Our writers will create an original "Domestic Violence Against Women in Saudi Arabia" essay for you Create order The position of women that are in Saudi Arabia has changed immensely throughout the years. However, these women still suffer from numerous obstacles in various areas of their country. The Ministry of Education has gathered that 51.8 percent of Saudi women make up the population in universities. These women are opened to study a wide range of topics that include natural sciences, medicine, art, social sciences, and much more. The number of women graduates have increased and surpassed the male population. Saudi women also have been able to work at the universities as professors, assistants, and instructors (More Women than Men in Saudi Universities, Says Ministry, Al Arabiya English, 2015). The women in Saudi Arabia till this day need to have a wali or a male legal guardian (Six Things Women in Saudi Arabia Still Cant Do, The Week, 2018). If spotted in public alone, women are often abused or violated. However, according to Saudi officials, they do not condone said violence and will prosecute the abuser. In some circumstances, women are not allowed to travel, visit the doctors, sign contracts, get married or separated, and/or apply for a passport without the authorization of their male guardian (Saudi Arabia Uncovered, PBS, 2016). Women also need to be fully dressed in their black abaya. This is said to protect their modesty while being in public (Jamie Tarabay, CNN, 2017). Since June of 2018, Saudi women have been able to apply for their drivers license and drive without being punished. Saudi Arabias religion is Islamic. In this country, a person can be punished by death for not following Islamic traditions or trying to convert from this religion. Their government is a theocratic monarchy and uses the Holy Quran as their constitution (Kenneth Kimutai, World Atlas, 2018). Since most of Saudi Arabia adheres to the Quran, amongst the many chapters and verses said in this religious text, a few mentions how women should be treated. This results in the normality of violence against women caused by the male species. In September of 2011, women were permitted the privilege to vote in the general Saudi elections. It was a diminutive step for change, however, it was a start for a new era for Saudi womens rights (Saudi Arabia Uncovered, PBS, 2016). In the employment market, the number of women employers have increased over the past few years. Starting 2017, over 500,000 women in Saudi Arabia joined the market of labor (A Changing Future: The Economic Role of Women in Saudi Arabia, Abdul Latif Jameel, 2018). More than 30 percent of Saudi Arabias workforce is made up of Saudi women. The Ministry of Labor shows that the statistics of women employed in the retail field have increased and that Saudi Arabia will hire women to work in the department stores instead of men (Opening Doors: Gender Equality and Development in the Middle East and North Africa, The World Bank, 2013). Intimate violence within a relationship can originate from lack of education, drug abuse, and/or ones employment status. In Saudi Arabia, the power that is held by the male population is prominent, thus leading to violence against women being socially acceptable. Some of the restrictions on women have been attempted to put an end to. In regard to dissolving the domestic violence in Saudi Arabia, one case being the ban of women having to have male guardians to look after them and dictate their decision making (For Some Saudi Women Facing Strict Male Authority and Even Abuse, Theres Only One Answer: Run, Molly Hennessy-Fiske, 2017). The guardianship of a male figure ruling over women is the principal reason as to why Saudi women are abused daily. This ownership gives men an excuse to violate and abuse women at any time because of their religious beliefs and upbringings. The Committee to end violence against women are trying to promote womens rights in a social and economic way that is solely based on the empowerment of the women population. The system in Saudi Arabia that revolves around the dominance of male is the primary barrier Saudi women are facing that do not allow them to participate in the society as equals (Committee on the Elimination of Discrimination against Women examines Saudi Arabias report, United Nations Human Rights, 2018). However, over thousands of Saudi women have been fighting against having a male guardian by signing a petition that has been circulating online. These women were promoting this petition all over the well-known social media site called Twitter (Thousands of Saudis Sign Petition to End Male Guardianship of Women, Mazin Sidahmed, 2016). The Transnational Feminist Network (TFN) aims for the support of womens basic human rights. This includes ending all violence against women of all ages, classes, cultures, and ethnicities. Women Living Under Muslim Laws (WLUML) is part of this organization that emphasizes on the laws and implementation that is based on religion that negatively affect women and use a human rights framework and international agreements on the rights of women to make their case (Women Across Cultures, Shawn Meghan Burn, 2011). WLUML manages in over seventy countries and has its concentration fully on womens rights. In the United States of America, approximately each year, women in relationships undergo 4.8 million intimate partner related physical assaults and rapes (Women Across Cultures, Shawn Meghan Burn, 2011). Women in abusive relationships do not have any alternatives because society has forced them to be unequal to man which then gives men power that they cannot handle. Under the umbrella of domestic violence, 17.7 million, or one in six, women in America experienced almost or completely sexual assault (Women Across Cultures, Shawn Meghan Burn, 2011). In the United States military, nearly 30 percent of women soldiers are sexually abused. In 2015, roughly around 100,000 instances of intimate partner violence were reported to Floridas law enforcement (What is Domestic Violence, Florida Coalition Against Domestic Violence, 2015). Focusing on college campuses in the United States, for every one thousand students, six will get assaulted sexually (The Truth About Domestic Violence on College Campuses, Anna Libertin, 2017). According to Anna Libertin, 21 percent of college students report having experienced dating violence by a current partner. This can be a result from highly stressed induced school work, peer pressure, alcohol or drugs being used, and so on. In the year 1994, the United States Congress authorized the Violence Against Women Act (VAWA) which makes violence within a relationship is a civil crime and can help victims of domestic violence prosecute their abusers or have their abusers prosecuted. It is considered a federal crime if the abusive partner crosses over state lines to harass, stalk, or abuse their partner if this person is within the United States (Federal Domestic Violence Laws, United States Attorneys Office, 2017). To promote how gender inequalities and violence against women are still highly recognizable in the community, targeting the education system would be one way to publicize this subject and cause awareness. Different levels of schooling should inform students and instructors on what inequality really means and how can it be stopped. Globally, it would be somewhat difficult to reach everyone, however, in todays modern age, social media has had the power to connect with people from all over the country and not limiting to different countries who have access to social media. The start of a website can be one way to start making gender inequality and domestic violence known to the public. Providing various information on the definition of both these problems can help others understand what it means and if they are victims to this. Resources like domestic violence hotlines and campaigns fighting against gender inequalities can also be published to let the audience know that they can either reach out for help and/or be involved in the movement. Another form of social awareness is creating a page on a social media site like Twitter, Facebook, or Instagram. This will allow first hand communication with people who are able to view the most recent information you are providing. This is a great way to interact with one another and create conversations with others who have an opinion on this topic. Violence against women has been a well-known problem in the regions of Saudi Arabia. In this present day, most cities in Saudi Arabia are still segregated between the male and female gender. Due to ideologies stemming from cultural and/or religious backgrounds, domestic violence against women continues to be a prominent issue of contention. However, Saudi Arabis government and different organizations fighting against this issue are trying to attempt it to combat these issues. A Changing Future: the Economic Role of Women in Saudi Arabia, Abdul Latif Jameel? ®. ALJ, Abdul Latif Jameel, 31 Jan. 2018, www.alj.com/en/perspective/changing-future-economic-role-women-saudi-arabia/#_ftn13. Bank, The World. Opening Doors: Gender Equality and Development in the Middle East and North Africa. Washington DC, 2013. Burn, Shawn Meghan. Women across Cultures: a Global Perspective. McGraw-Hill Education, 2011. Committee on the Elimination of Discrimination against Women Examines Saudi Arabias Report. OHCHR | Freedom of Religion: UN Expert Hails Albaniea, but Notes New Challenges and Unresolved Issues from the Past, OHCHR, 2018, www.ohchr.org/EN/NewsEvents/Pages/DisplayNews.aspx?NewsID=22724LangID=E. Federal Domestic Violence Laws. The United States Department of Justice, 6 Dec. 2017, www.justice.gov/usao-wdtn/victim-witness-program/federal-domestic-violence-laws. Halawi Azhar Ahmed A., et al. Prevalence and Risk Factors for Abuse among Saudi Females, KSA. Egyptian Journal of Hospital Medicine, vol. 68, no. 1, July 2017, pp. 1082â€Å"1087. EBSCOhost, doi:10.12816/0038213. Hennessy-Fiske, Molly. For Some Saudi Women Facing Strict Male Authority and Even Abuse, Theres Only One Answer: Run. Los Angeles Times, Los Angeles Times, 30 July 2017, www.latimes.com/world/middleeast/la-fg-saudi-runaways-2017-story.html. Kimutai, Kenneth. Religion in Saudi Arabia. World Atlas, Worldatlas, 29 Nov. 2016, www.worldatlas.com/articles/religious-beliefs-and-freedoms-in-saudi-arabia.html. Libertin, Anna. The Truth About Domestic Violence on College Campuses. HAWC, HAWC, 30 Nov. 2017, hawcdv.org/the-truth-about-domestic-violence-on-college-campuses/. More Women than Men in Saudi Universities, Says Ministry. Al Arabiya English, Saudi Gazette, 28 May 2015, english.alarabiya.net/en/perspective/features/2015/05/28/More-women-than-men-in-Saudi-universities-says-ministry.html. Saudi Arabia Uncovered. Films Media Group, PBS, 2016, fod.infobase.com/PortalPlaylists.aspx?wID=107350xtid=151239. Sidahmed, Mazin. Thousands of Saudis Sign Petition to End Male Guardianship of Women. The Guardian, Guardian News and Media, 26 Sept. 2016, www.theguardian.com/world/2016/sep/26/saudi-arabia-protest-petition-end-guardianship-law-women. Six Things Women in Saudi Arabia Still Cant Do. The Week UK, The Week UK, 5 June 2018, www.theweek.co.uk/60339/things-women-cant-do-in-saudi-arabia. Tarabay, Jamie. Women in Saudi Arabia Still Cant Do These Things. CNN, Cable News Network, 6 Dec. 2017, www.cnn.com/2017/09/27/middleeast/saudi-women-still-cant-do-this/index.html. Violence against Women. World Health Organization, World Health Organization, 29 Nov. 2017, www.who.int/news-room/fact-sheets/detail/violence-against-women. What Is Domestic Violence? OHCHR | Freedom of Religion: UN Expert Hails Albania but Notes New Challenges and Unresolved Issues from the Past, 2016, www.ohchr.org/EN/NewsEvents/Pages/DisplayNews.aspx?NewsID=22724LangID=E.

Reducing the Risk of Whistleblowers - 732 Words

Reducing the Risk of Whistleblowers There are varied motivations that drive whistleblowers to take action. As Schrieber (2006, 42) explains, whistleblowers manifest in myriad ways, from disgruntled employees or customers to high-level executives trying to do what they see as the right thing. Thus, their motivations are just as likely to be altruistic as they are self-serving. Regardless, whistleblowing reflects poorly on the company and can severely damage the companys well-being, as the cases of Enron and Freddie Mac testify. There are, however, a number of measures that corporations can take to protect themselves. First, a company should anticipate that whistleblowing will occur; jaded employees invariably exist, and while a company should do their best to promote worker satisfaction, whistleblowing may still occur. Accordingly, the company should construct complaint procedures, internal investigation procedures, and a training program for managers and high-end officials, as this w ill allow them to quickly and efficiently deal with whistleblowing before it reaches a court of law. It is also necessary to keep track of employees behavior, in order to identify the possibility of whistleblowing occurring before the event takes place. In order to protect whistleblowers, it is necessary to disclose as little as possible and avoid retaliation, which is illegal. A recent whistleblowing case resulting in $46.5 million dollars in settlement paid to a group of whistleblowersShow MoreRelatedWhistleblowing And Its Impact On Organizations1211 Words   |  5 Pagesincrease awareness in organizations. Whistleblowers identify weaknesses, neglect, and abuses within the organization and then raise an alarm to inform the public that their very interests in the organization are at stake. 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Introduction to Oil and Gas Environment

Question: Write an essay onIntroduction to Oil and Gas Environment. Answer: Introduction The thesis statement focus on Gazporms management structure, the companys contributing to the local community.The Gazprom is one of the leading and renowned companies in oil and the gas across the globe. The company owns huge reserves, which gives them the status of being leader in the sector and having huge production of the natural gas which is nearly around 15%. In Russia, Gazprom is the largest in terms of gas production as they are providing 70% of the total supply and nearly 10 percent of the oil supply is taken over by them. They are not limited only with the production; even this group owns the largest gas shipping network across the globe. It covers the transportation covering the stretch of more than 161 thousand kilometers, catering to Russian and European market on a wider scale. Gazproms owns nearly half of the Russians gas processing business and nearly 15.5% of oil refining. This makes Gazprom as the dominant supplier due to the reason they cater maximum of the Russian customers of the gas market. Their operations are being spread with a network of nearly 1600 stations of fuel altogether in Russia, FSU and on Balkans. They are involved in generation of electricity as well by providing 17% electricity generation in Russia. The resources of natural gas available with Gazprom are among the worlds best resources. Since 1992, Gazproms has been approved by the Russian Federation Presidents Decree for the following commitments: Gazproms for providing good and decent gas supply to Russian Federation (Gazprom Team, 2015). Export of the gas within the state has as per the intergovernmental agreements. Build and finance the gas branches of high pressure for supply to rural areas. Helping other producers as well. Management The Gazprom management system works in alliance with the Russian Law. It works under the code of corporate Governance which are supported by the Russian Federal Securities Commission Panel of Directors Next is the level, the panel including all the directors of the company. They are meant for all the strategic management of the company, responsible to keep a check on the value of the company's share. They are completely managing all the executive bodies of the company by keeping a regular check on them and keenly observing their performance (The Gazprom Group, 2011). Board Management This comprises the top level of the company's executives, who are actually responsible for the operating business. The CEO chief executive officer of the company mainly functions in this category. He is the person, who is the Chairperson of the management board, who holds the complete authority. Audit Authority This administrative body is elected by the General Shareholders meet. The Audit commission has to continuously monitor complete business activities by keeping an eye on company's financial matters. The Audit commission has to regularly conduct the Audit in order to analyze the financial position of the company. Audit commission observes the internal matter very minutely and they check for any risk which may possibly occur because of any recent decision taken by the management. Audit commission are required to check for all legal matters of the company either in alliance with other companies, with Govt. or in other transactions, which are taking place within the company (RusEnergy agency, 2013). External Auditor The role of the external Auditor is to mainly audit companies, assess the financial decisions annually and to develop reporting in line and compliance with the Russian Accounting Standards (RSBU) and International Financial Reporting Standards (IFRS). The audit committee has to be approved by the General Shareholders meet, which is initiated by the panel of the board members (Gazprom Neft, 2016). The structure, responsibilities, organization committee, Gazprom Nefts management and regulatory bodies are being determined bythe Companys Corporate Charter and internal documents ofthe Company. Roles and responsibilities of the divisions of the company The Gazproms group of company holds a unified strategy which is focused on having strong and established leaders having a top position in the company and who are experienced enough to take the decision for the welfare of the company. The company has played in the global market and regular focuses on increasing their base across the globe in the oil market (Victor, 2008). In order to hold the same position in the global market, the company has taken various steps: - Upstream: Exploration The company Gazprom possesses unique mineral resources accumulated predominantly in Russia; the Groups share of natural gas accounts for around 17 % of global reserves and 72 % of Russian reserves. As of December 31, 2010, the Groups hydrocarbon reserves abroad were less than 1 % of the Groups reserves in Russia (categories A+B+C1 ). The department facilitates the required pre-project and project work to establish gas chemical and gas refining services in Eastern Siberia and Far East regions post liasioning with foreign partners. The upstream understand Creating, developing and then introducing new technology iscritical for attaining regular success ofevery business. That iswhy modernization innovation ispart ofthe fabric ofGazprom Neft. The exploration division focus on specialists primarily focuses and responsible for enhancing the efficiency ofoil production from depleted reservoirs inconventional areas, exploring new regions inYamal and Eastern Siberia along with Offshore exploration or development including inthe Arctic Region; With to enhance efficiency of exploration and to facilitate precise forecasting of the reservoir development. The Gazprom Exploration Team considers the following methods of demonstrating within the fields areas with the intricate permafrost circumstances which would possibly lead to issues related to construction and development; modernization expertise in forecasting development related to oil-and-gas bearing collector base on field modelling, which are Implementing international projects of exploration; Creating eccentric hydrocarbon reserves; Diminishing the impact onthe environment and enhancing energy efficiency. Downstream: Development and production The division is responsible to systematize supplementary geographical exploration, employment at Kirinsky, Vostochno-Odoptinsky, and Ayashsky block on the shelf of Sakhalin and Zapadno Kamchatsky shelf along with the subsoil Krasnoyarsk and Irkutsk region In order to enhance the efficiency of fields expansion inclusive of new gas production regions, the Group development comprises a technology of low temperature severance and refinement of hydrocarbons in gas condensate areas; a multi-site surveillance well design for concurrent monitoring of overstrain pressure in numerous development targets of multilayer oil-gas condensate fields; a expertise to create thin oil fringes under gas cap by the use of bilateral and multi-functional digs and initiation of the vertical oil displacement by the operational fluid and mainly responsible for exploring different models for gas production and field operation as a amalgamated thermal-and-hydraulic system along with piping and fittings specifically for the field underwater and land pipelines Bythe year 2025, more than50% ofthe Companys oil would beproduced by the use of new technology and method. Based onyear 2014 results, the % ofwells which have been drilled through the modern technology method was 40%. This ratio has beenrecorded for the Russian oil and gas sector. Inthe year 2014-2015, Gazprom Neft has been able to develop the code for enduring technical evolution inproduction and development. Gazprom Neft production Development specialists have identified 10core areas in the field of technological development, which would possibly create animpact onall the areas oil production process, from ecological exploration towardsdevelopment management. Anindulgence ofthe organizations new prospects and their growth potential iscritical for the potential growth. The operations associated with the development of the Groups oil reserves are consolidating within Gazprom Neft and are mostly accepted in the Yamalo-Nenets and Khanty-Mansi sovereign along with regions of Tomsk, Omsk, and Irkutsk regions Companys contribution to society Gazprom isaglobal energy companywhich focus onthe worldwide production, transportation and exploration inclusive of processing, sales of gas, condensate and oil. Gazprom views its operation to ensure aconsistent, well-organized and unbiased supply of thenatural gas, other energy resources and their imitative tothe consumers. The Russian government has made an agreement with the Gazprom for providing the gas to the Russian residents who are economically weak and doesnt get the gas meter installed at a reasonable price.The Gazprom follows the ethical way of working. The company works in full cooperation for the well being of the society. With all this, the company has the policy not to disturb the cultural tradition. Gazprom on whole believes in order to have effective functioning; a company should have a productive and strong cooperation with the local governing body and the local people in order to have smooth operations. This helps in developing strong alliances with the community w hich in turn will certainly lead to have favorable conditions in the healthy social environment and attaining companys success. The company manages to have one to one conversation with the local people, regarding the environmental safety issues and the company even discusses and explores various solutions regarding regional growth and development. The Gazprom is involved through social development in: Azprom for Children Supporting Cultural Projects Supporting Sports Trade Union Energy of Victories Gazprom intends to fulfill the commitment of keeping sustainable development as an essential component for retaining the competitive advantage and attaining leadership in the worlds energy market .On the grounds of Social development, the company has always kept Sustainable development and social responsibility as major key under their Nefts business strategy. Gazprom Neft comprehends and tried topreserve and balance the natural environment. The companys Neft branch is dedicatedly and constantly working torecover and progress in the area ofindustrial safety, environmental protection and health and safety standards. Inyear 2014, they have invested around RUB 3.8 billion inthe area of environmental protection. The company is also committed toensure the secure and protected creation oftheir products and subsequently, safeguarding the health and welfare of their workforce through implementation of Health safety policies in the organization as per Industrial modern era practices and in-line with the Industries regulations. Gazprom Neft endeavors for minimizing the pessimistic ecological impact ofoil production and refinement while making sure that their products fulfills the current high ecological standards. Biodiversity and ecosystems Energy saving Environmentally friendly fuel Efficient use ofAPG Reports Ratings Environmental Policy Energy saving concepts and programs Kyoto Protocol International activities Gazprom established that ithas been able toattain the high-quality results still with the low hydrocarbon prices. The Company has administered tomaintain thefast rapidity inimplementing the effective production programs. The company has increased our reserve base and boosts upthe production capacities and increased their gas exports and oil production volumes across Europe. The company has inveterate the financial sustainability oftheir trade business and has been able to maintain thework onlargescale projects. Conclusion The Gazprom has progressed at a constant rate; it has continuously achieved all the strategic goals. The worlds largest oil resources base and has well developed framework with the Gazprom. Because of this, the company has expanded well versed not only in complete Russia, but diversified their base in Europe and various Asian countries as well. With this, the company successfully fetched handful revenue by exporting its oil and other products. Major revenue of Gazprom is being generated by exporting gas to Europe, thus they have barged their major profit by selling them at nearly five times more than the price which is for the Russian people. Gazprom has their major focused on the way of doing business by giving importance to export of all the oil products. As Gazprom charge exorbitant from the customers, who are outside of Russia. Thus they are expanding the businesses to Europe and other countries at exorbitant prices (Smith, 2010). On the other hand, Gazprom is forced to supply a maximum of its product within the Russia because of its political leverage. Bibliography Gazprom Energoholding, 2013. 20122013 Sustainability Report by Generating Companies of Gazprom Energoholding, [Accessed 08 July 2016] Gazprom Neft, 2016. Board of directors, Available at: https://ir.gazprom-neft.com/corporate-governance/board-of-directors/ [Accessed 08 July 2016] Gazprom Team, 2015. Gazprom Joint Stock Company. [Online] Available at: https://www.gazpromquestions.ru/en/about/ [Accessed 08 July 2016] Miller, A., 2014. 2014 Sustainability report: Gazprom NEFT, Available at: https://www.gazprom-neft.com/annual-reports/2014/GPN_SR_2014_eng.pdf [Accessed 08 July 2016]Rouse, L., 2013. International Oil Company Risk in the Russian Arctic: Greenpeace, Available at: https://www.greenpeace.org.uk/sites/files/gpuk/RussianRoulette_August2013.pdf [Accessed 08 July 2016] RusEnergy agency, 2013. Gazprom Management: Structure and Personalities. Gazprom Management: Structure and Personalities.[Accessed 08 July 2016] Smith, K. C., 2010. Managing the Challenge of Russian Energy Policies: CSIS [Accessed 08 July 2016]The Gazprom Grup, 2011. Management Report OAO Gazprom, Available at: https://www.gazprom.com/f/posts/05/636836/gazprom-ifrs-management-report-en.pdf[Accessed 08 July 2016]Victor, N., 2008. Gazprom: Gas Giant Under Strain, Available at: https://pesd.fsi.stanford.edu/sites/default/files/WP71,_Nadja_Victor,_Gazprom,_13Jan08.pdf [Accessed 08 July 2016]

Two Wheeler Customer’s Purchasing Pattern Essay Sample free essay sample

The research on A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR PRIVATE LIMITED has been given to me as portion of the course of study in Two-Years Masters Degree in Business Administration. I have tried my best to show this information every bit clearly as possible utilizing basic footings that I hope will be comprehended by the widest spectrum of research workers. analysts and pupils for farther surveies. I have completed this survey under the able counsel and supervising of Mr. DR. MUTHU ; I will be failed in my responsibility if I do non admit the honored scholarly counsel. aid and cognition. I have received from them towards fruitful and timely completion of this work. Mere recognition may non deliver the debt I owe to my parents for their direct/indirect support during the full class of this undertaking. â€Å"GUIDANCE IS THE BEST IN THE WAY PROGRESS† . We will write a custom essay sample on Two Wheeler Customer’s Purchasing Pattern Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I besides thankful to my friend who helped me a batch in the completion of this undertaking.Abstraction The selling construct is consumer oriented and the accent is more on the consumer instead than on the merchandise. The kernel of modern selling prevarications in edifice of net income along with making meaningful value satisfaction for the costumiers. whose demands and desires have to be coordinated with the set of merchandises and production plans. Therefore. selling success an endeavor depends as its ability to make a community of satisfied consumers. All the concern activities should be carried out in ways which are directed towards the satisfaction of the consumer demands. Consumer Behaviour is affected by a host of variables runing from personal. professional demands. attitudes and values. personality features. societal economic and cultural background. age. gender. professional position to societal influences of assorted sorts exerted a household. friends. co-workers. and society as a whole. The combination of these factors help the consumer in determination doing farther Psychological factors that as single consumer demands. motives. perceptual experiences attitudes. the learning procedure personality features are the similarities. which operate across the different types of people and act upon their Behavior. There are four major factors which influences on the purchasing Behaviour of consumer. 1. Cultural factors2. Social factors3. Personal factors4. Psychological factorsSo a survey had been conducted on TWO WHEELER CUSTOMER’S PURCHASING PATTERN in the twin metropoliss i. e. Chennai metropolis with a sample of 100 consumers by choosing two Wheeler motor motorcycles i. e. Hero Honda motorcycles and informations had been collected through structured questionnaire. Marketing starts with the consumers and ends with the consumer. Satisfaction of the consumers becomes the most of import end of a concern endeavor. The attempt to guarantee consumer satisfaction lies in understanding the consumer. his likes disfavors. his outlooks and motive. An analysis of the consumer’s Behavior in footings of consumer ingestion forms. consumer penchants. consumer motive. consumer purchasing procedure and shopping Behavior is really much helpful to explicate a firm’s selling scheme. All the concern activities should be carried out in ways which are directed towards the satisfaction of the consumer demands. A consumer determination to buy a peculiar trade name of motor rhythm consumers result to complex interplay of a consumer variables the starting point for the company provides the determination procedure selling stimulation in form of trade name. publicity. monetary value and distribution scheme. The possible consumer along with other stimulations already exciting receives the selling stimulation in the environment. List OF TABLES ?What motivates you to purchase the hero motorcyclesHow you purchase bicycleWhom do you mention to buying motorcycleHow make you rate the quality of Hero BikeWhich company motorcycles client would wish to buyDo you get full value of money for the motorcycle you purchased? ?Why do you buy a motorcycleWhat is your shopping penchant for Hero motorcycle purchase? ?Who is determination shaper for buying in your householdWhich one you will preferred to purchase ( Brake ) How make you rate our serviceKindly give your traderAre you satisfied with the public presentation of their HONDA motorcycle? ?What are the factor impacting your purchase determinationHow are the piece of our motorcycle and service? List OF CHARTS ?What motivates you to purchase the hero motorcyclesHow you purchase bicycleWhom do you mention to buying motorcycleHow make you rate the quality of Hero BikeWhich company motorcycles client would wish to buyDo you get full value of money for the motorcycle you purchased? ?Why do you buy a motorcycleWhat is your shopping penchant for Hero motorcycle purchase? ?Who is determination shaper for buying in your householdWhich one you will preferred to purchase ( Brake ) How make you rate our serviceKindly give your traderAre you satisfied with the public presentation of their HONDA motorcycle? ?What are the factor impacting your purchase determinationHow are the pice of our motorcycle and service Introduction Consumer behavior refers to the mental and emotional procedure and the discernible behavior of consumers during seeking. buying and station ingestion of a merchandise or service. Consumer behavior involves survey of how people buy. what they buy. when they buy and why they buy. It blends the elements from psychological science. sociology. sociopsychology. anthropology and economic sciences. It besides tries to measure the influence on the consumer from groups such as household. friends. mention groups and society in general. Buyer behavior has two facets: the concluding purchase activity seeable to any perceiver and the elaborate or short determination procedure that may affect the interplay of a figure of complex variables non seeable to anyone. Major FACTORS INFLUENCING BUYING BEHAVIOUR: Consumer behavior is affected by a host of variables runing from personal. professional demands. attitudes and values. personality features. societal economic and cultural background. age. gender. professional position to societal influences of assorted sorts exerted a household. friends. co-workers. and society as a whole. The combination of these factors help the consumer in determination doing farther Psychological factors that as single consumer demands. motives. perceptual experiences attitudes. the learning procedure personality features are the similarities. which operate across the different types of people and act upon their behavior There are four major factors which influences on the purchasing Behaviour of consumer. 1. Cultural factors2. Social factors3. Personal factors4. Psychological factors 1. Cultural factors: Consumer behaviour cultural can be defined as the some sum of erudite Belief. values and imposts that serve to steer and direct the consumer behavior of all members of that society. Cultural is a learned through the undermentioned three ways: 1. Formal acquisition2. Informal acquisition3. Technical acquisition.Cultural is a most cardinal determiner person’s wants and Behaviour. the turning kid acquires a set of values. perceptual experiences. penchants and Behaviour. through his household and cardinal establishments. 2. Social factors:Consumer Behaviour is besides influenced by such societal factors as mention groups. household and societal functions and position. 3. Personal Factor: Buyer’s determinations are besides influenced by personal features. the buyers’ age. life rhythm phases. business. economic Circumstances. life style and personality and self-concept. 4. Psychological Factor: ‘Abraham Mallows’ demands can be ranked in order of importance from the low biological demands to the higher degrees of psychological demands. MASLOW’S hierarchy of human demands make us understand consumer motive. It is utile for the seller who can place what generic degree need this trade name is capable fulfilling and consequently place his trade name up with relevant selling inputs. Trade names such as nutrient and apparels are bought to carry through psychological demands Industry Profile: Historical Industry Development India is the 2nd largest maker and manufacturer of two-wheelers in the universe. It stands following merely to Japan and China in footings of the figure of two-wheelers produced and the domestic gross revenues severally. This differentiation was achieved due to assortment of grounds like restrictive policy followed by the Government of India towards the rider auto industry. lifting demand for personal conveyance. inefficiency in the public transit system etc. The Indian two-wheeler industry made a little beginning in the early 50s when Automobile Products of India ( API ) started fabricating scooters in the state. Until 1958. API and Enfield were the exclusive manufacturers. In 1948. Bajaj Auto began merchandising in imported Vespa scooters and three-wheelers. Finally. in 1960. it set up a store to fabricate them in proficient coaction with Piaggio of Italy. The understanding expired in 1971. In the initial phases. the scooter section was dominated by API ; it was subsequently overtaken by Bajaj Auto. Although assorted authorities and private endeavors entered the disturbance for scooters. the lone new participant that has lasted boulder clay today is LML. Under the regulated government. foreign companies were non allowed to run in India. It was a complete marketer market with the waiting period for acquiring a scooter from Bajaj Auto being every bit high as 12 old ages. The bikes section was no different. with merely three makers viz Enfield. Ideal Jawa and Escorts. While Enfield slug was a four-stroke motorcycle. Jawa and the Rajdoot were two-stroke motorcycles. The bike section was ab initio dominated by Enfield 350cc motorcycles and Bodyguards 175cc motorcycle. The two-wheeled market was opened to foreign competition in the mid-80s. And the so market leaders – Bodyguards and Enfield – were caught incognizant by the onslaught of the 100cc motorcycles of the four Indo-Japanese joint ventures. With the handiness of fuel efficient low power motorcycles. demand swelled. ensuing in Hero Honda – so the lone manufacturer of four shot motorcycles ( 100cc class ) . deriving a top slot. The first Nipponese bikes were introduced in the early 1880ss. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine bikes severally. These two participants ab initio started with assembly of CKD kits. and subsequently on progressed to autochthonal fabrication. In the 90s the major growing for bike section was brought in by Nipponese bikes. which grew at a rate of about 25 % CAGR in the last five old ages. The industry had a smooth drive in the fifties. 60s and 70s when the Government prohibited new entries and purely controlled capacity enlargement. The industry saw a sudden growing in the 80s. The industry witnessed a steady growing of 14 % taking to a peak volume of 1. 9mn vehicles in 1990. The entry of Kinetic Honda in eightiess with a vireo metric scooter helped in supplying easiness of usage to the scooter proprietors. This helped in bring oning childs and working adult females. towards purchasing scooters. who were before. inclined towards moped purchases. In the 90s. this tendency was reversed with the debut of scooterettes. In line with this. the scooter section has systematically lost its portion of the market portion in the two Wheeler market. The Legend of Hero Honda: What started out as a Joint Venture between Hero Group. the world’s largest bike makers and the Honda Motor Company of Japan. has today become the World’s individual largest two Wheeler Company. Coming into being on January 19. 1984. Hero Honda Motors Limited gave India nil less than a revolution on two-wheels made even more celebrated by the ‘fill it – shut it – bury it’ run. Driven by the trust of over 5 million clients. the HERO merchandise scope today commands a market portion of 48 % doing it a elephantine in the industry. Add to that technological excellence. an expansive trader web. and dependable after gross revenues service. and you have one of the most customer-friendly companies. This is proved by the company’s gross revenues over the old ages: 1985 to 1986 43. 000 units1989 to 1990 96. 200 units1998 to 1999 5. 30. 600 units1999 to 2000 7. 61. 210 units2000 to 2001 10. 29. 555 units2001 to 2002 14. 25. 195 units2002 to 2003 16. 77. 537 units2003 to 2004 1. 9 million units2004 to 2005 2. 3 million units2005 to 2006 2. 5 million units2006 to 2007 2. 8 million units2007 to 2008 3. 1 million units2008 to 2009 3. 4 million units2009 to 2010 3. 6 million units2010 to 2011 3. 9 million units Key Policies of Hero motors Environment Policy: ?Integrate environmental properties and cleaner production in all concern procedures and patterns with specific consideration to permutation of risky chemicals. where feasible and beef up the rejuvenation of supply concatenation. ?Continue merchandise inventions to better environmental compatibility. ?Comply with all applicable environmental statute law and besides commanding our Environmental discharges through the rules of â€Å"alara† ( every bit low as moderately Achievable ) . ?Institutionalize resource preservation. in peculiar. in the countries of oil. H2O. electrical energy. pigments and chemicals Quality Policy: ?Innovation in merchandises procedures and services.?Continuous betterment in entire quality direction systems. ?Teamwork and duty Safety Policy: ?Integrating safety and wellness affairs in all activities. ?Ensuring conformity with all applicable legislative demands. ?Empowering employees to guarantee safety in their several work topographic points. ?Promoting safety and wellness consciousness amongst employees. providers and contractors. ?Continuous betterments in safety public presentation through safeguards besides engagement and preparation of employees. Merchandises: ?Pleasure – Scooter with 102 two hundred air-cooled four-stroke engine. ?Karizma – Motorbike with 223 two hundred four-stroke air-cooled engine. ?Super Splendor – Motorcycle with 125 milliliters four-stroke air cooled engine ?Splendor + – Motorbike with 97 milliliters four stroke air cooled engine. ?Glamour – Motorbike with 125 milliliters ( 9 bhp ) â€Å"quantum core† engine ?Passion + – Motorbike with 97 milliliters four stroke air-cooled engine. ?CD Deluxe – Motorbike with 97 milliliters four-stroke air cooled engine. ?CD 100 SS – Motorbike with 97 two hundred four-stroke air-cooled engine. ?CD Dawn – Motorcycle with 97 two hundred four-stroke air-cooled engine. ?Achiever – Motorcycle with 149 two hundred four-stroke air-cooled engine. ?CBZ Xtreme – Motorcycle with 150 two hundred four-stroke air-cooled engine. DEALER PROFILE RELIANCE HERO MOTOR COMPANY PRIVATE LIMITED. RELIANCE MOTOR COMPANY was established in 1941. RELIANCE MOTOR COMPANY were the authorised traders of HERO MOTORS BOARD OF DIRECTORS:The first manager of the company are: ?M. Ct. M. CHIDAMBARAM CHETTIAR?S. T. Rm. CHIDAMBARAM CHETTIAR Aim: ? To transport on the concern of traders in importers. exporters. assembly programs. factors. builders. ?To draw brand accept. endorse. issue and negociate other instrument of every description ?To issue unsecured bond stock ?To trade in technology. electrical and all sorts of machinery and machine tools and domestic machinery and contraptions ?To get the whole or portion of the belongings or concern of any individual house or company possessed of belongings suited. ?Generally to buy taken on rental for the intent of exchange or otherwise and to take or give in exchange ?To distribute among the members in coinage or otherwise any belongings of the company Our Differentiation: One of the largest authorised traders for HERO MOTORS. Record gross revenues in the first twelvemonth of operation. Spouses in Advancement: We are the preferable spouses of HERO MOTORS automotives. chiefly due to our successful gross revenues record and quality. Our installations have remained unexcelled. as we strive mundane to break our ego. Commanding Presence: RELIANCE MOTOR COMPANY as a centralised air conditioned salesroom of HERO MOTOR automotives its sort in CHENNAI. spread gracefully and decorated elegantly over an impressive 9600 sq. foot at CHENNAI. Being equipped with amiable front office staff and expert professional technicians. Supply a perfect of quality Service and Reliability. Space Friendly: The insides are aimed at doing you experience wholly at easiness. In luxury. Because for us the client is king. one who deserves a imperial offering. The scene is disposed for times when you need to exchange into a relaxed province of head. Technology To Stay Ahead: We are equipped with the latest technological promotion in the industry. in order to give the best of services when it matters. Not merely to be portion of. But to construct the hereafter. is our slogan. Service With Commitment: Our dedicated squad of mechanical fortes offers adept intervention for your vehicle. We guarantee consistence in public presentation each clip. without fail. Attention To Detailss: We provide genius trim parts and accoutrements to guarantee exceeding public presentation. Every individual facet related to your vehicle is taken attention of at our premises. Covering Made Convenient:It is a portion of our committedness policy to give advantage to the client at every occasion. We offer aid of every sort at our premises itself. which makes it a one halt installation. Adept Guidance At Every Measure: Our gross revenues squad give uttermost precedence to your satisfaction. When you need assist to do the right pick. it is ensured that the consequence is beyond your outlooks. Therefore doing it a point that you get the best in both luxury and comfort ever. Promotional Activities: The promotional activities adopted by RELIANCE MOTOR COMPANY are 1. Test Driving2. Free Driving3. Hoarding4. Discounts5. Ad in Newspaper and magazines6. Gift Schemes7. Free Servicess8. Mileage Contentss Service Offered: ?Free medical examinations runs?Finance through bank?Demonstration for new merchandises?Acceptance of guarantee claims Working Time In RELIANCE MOTOR COMPANY: Working hours in trust motor private limited are 12 hours per twenty-four hours get downing from 9:30 am to 9:30pm with one hr interruption for tiffin and 15 proceedingss for flushing tea and java. OBJECTIVES OF THE STUDY Primary aim †¢To survey on buying behavior form in two Wheeler motors Secondary Aim†¢To study the Behavioral factors of consumers in motor motorcycles. †¢ To analyse the impact of Behavioral factors of consumers on taking peculiar trade name of motor motorcycle. †¢To suggest assorted factors to better gross revenues. †¢To study the consumers’ sentiment of their motor motorcycles sing its Features like visual aspect. milage. monetary value etc. . †¢To know the consumer penchants and picks. †¢To know the potency of the market and spread out into new markets and concern Need FOR THE STUDY Respondent’s Profile ?Number of members in household?Monthly Household Income General Information ?Various consumer owned by respondent.?No. of MOTOR motorcycles owned ( Nominal Scale A ; multi-choice ) ?From where they acquire information about motor motorcycles ( multioptional ) ?How much respondents are satisfied by merchandise ( multioptional ) Scope OF THE STUDYThis Report will assist to understand the consumer Behaviour towards buying a new Two wheeler’s. It besides opens the assorted factor which can impact the Purchase determination. This Report provides a frame of head of people. what are the exclusions of consumer and up to how much degree these outlook met. This Report will be helpful for Retailers and Companies so that they can understand the consumer Behaviour and can fulfill the consumer on more better mode. To cognize whether they recommend to other or non LIMITATIONS OF THE STUDY: ?Taking the market conditions into consideration the study. which includes a sample of 100. was a several one. ?Due to the restriction of span of clip and limited resources study was conducted for a period of 4 hebdomads. ?The geographic part covered for the study was limited to the boundaries of the Chennai metropolis. ?Since the study was conducted at the residential vicinities and the individual who owns hero Vehicle. ?Improper response from clients and purchasers. but it was minimum REVIEW LITERATURE: As I would happen any Project Report on the subject TWO WHEELER CUSTOMER’S PURCHASING PATTERN. So. I consult Indian Journal of Marketing of last twelvemonth for latest information. Subjects of assorted writer are as follows: ?â€Å"Consumer Behaviour A ; Marketing† by Swasti Soni ?â€Å"Brand penchant of Talcum Powder† by Dr. G. S. Ganesan ?â€Å"Buyer Behaviour of Home Appliances† byDr. G. SudarsanaReddy A ; Mr. Rajarashmi ?â€Å"Knowing the Customer† by Dr. Deepak Raj Gupta. ?â€Å"CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES† may 2010 ?â€Å"CONSUMER BEHAVIOUR TOWARDS SHAMPOO MARKET† JUNE 2011 ?â€Å"CUSTOMER BUYING BEHAVIOUR A ; CUSTOMER SATISFACTION TOWARDS MAHINDRA XYLO† DEC 2009 ?â€Å"CONSUMER PURCHASING BEHAVIOUR AND BRAND PROMOTION† MAY 2008 RESEARCH METHODOLOGY: RESEARCH METHOD Two wide research methodological analysiss can be used to reply any research inquiry. They are – Experimental research or Non experimental research. In experimental research there is control over the immaterial variable and use of at least one variable research worker. In Non experimental research. there is no intercession beyond that needed for the intent of measuring. The survey uses Non experimental research method. RESEARCH DESIGN: A research design is a statement or specification of the methods and processs used for geting the information needed for the solution of some specific jobs. It provides a scientific frame work for carry oning a research. Although research design may be classified by many standards. the most utile one concerns the major intent of the probe. On the footing. research design can be classified into three categories – Exploratory. Descriptive and Casual. If no formal design or structural questionnaires are used. explorative design is used. If a individual is familiar with the job environment. or is carry oning the research for some specific purpose utilizing structural questionnaire to garner information. the research design is descriptive. Casual research design is used to set up cause and consequence relationship. For descriptive surveies and besides insouciant surveies. informations analysis and undertaking end product are critical facets of research planning. This survey uses de scriptive design.